Privacy Policies

ALIANNA LIU attaches particular importance to the protection of the personal data of visitors to its website ALIANNALIU.COM and in this respect, undertakes to preserve the confidentiality of the data collected. 

This Personal Data Policy details ALIANNA LIU’s policy concerning personal data. By browsing on our website, you recognise being aware of the information set out hereafter and give your consent for the processing of your personal data for the purposes described below.

We invite you to consult our Personal Data Policy regularly in order to be aware of any updates.

Scope of application 

The Personal Data Policy is intended to govern the conditions of processing the personal data collected when you browse on our website. The data collected are subject, notably, to the provisions of the amended French Data Protection Law n° 78-17 of 6 January 1978 and of the EU Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016.

“Personal data” means any information concerning a natural person who may be identified, directly or indirectly, notably by reference to user details, such as a name, identification number, login details, or one or several elements which are specific to the physical, physiological, genetic, psychic, economic, cultural or social identity.

Purpose of the data collection

ALIANNA LIU collects the personal data necessary for the following purposes:

o Creation and administration of the customer accounts;
o Processing and following up the orders;
o Sending ALIANNA LIU promotional offers, events and news (subject to your prior agreement);
o Processing the subscriptions and de-subscriptions to sales offers;
o Producing statistics, market analysis and following up the customer relationship;
o Organisation of competitions and on-line information for the winners;
o Processing requests sent via the on-line contact form.

Destination of the personal data

Your personal data are collected on behalf of the company ALIANNA LIU SAS, in its capacity of processing manager. These data may also be communicated to other ALIANNA LIU Group companies and to its service providers situated in the European Economic Area, who contribute notably to the administration of orders and improving customer service.

Given the international standing of the ALIANNA LIU Group and to optimise the quality of our service, your personal data may be transferred outside the European Economic Area. However, ALIANNA LIU guarantees having taken the necessary measures to ensure a sufficient level of protection for privacy and freedom enabling a safe transfer of your data.

Your data may also be transferred to the ALIANNA LIU boutique franchises for the commercial and promotional management of their sales outlets.

Duration of conservation

We undertake not to conserve your personal data for longer than is strictly necessary for the purposes detailed above.


The data collected are strictly confidential and protected to avoid their being deformed, damaged or accessed by non-authorised persons. Moreover, the confidentiality of bank data which you transmit via the website to an approved bank is ensured by an SSL encryption process.

Access to personal data

In compliance with the regulations and legislation in force, you have a right of access, rectification, suppression, opposition and transferability of the personal data concerning you, which you can exercise by contacting ALIANNA LIU SAS, 277 rue Saint-Honoré 75009 Paris attaching imperatively a copy of your identity card or passport to your request, or by using our on-line contact form.

Moreover, if you choose to subscribe to our sales offers, we may send you promotional offers, invitations to events or any news about the ALIANNA LIU brand by e-mail, SMS or telephone. You have the possibility of de-subscribing, by following the instructions mentioned on each communication.